Samsung Electronics also rolls out the Exynos Auto automotive semiconductor, but its market share is minimal./Courtesy of Samsung Electronics

Samsung Electronics is said to have won a deal to supply infotainment chips that serve as the "brain" of the vehicle for BMW's next-generation electric vehicles.

According to the industry on the 30th, Samsung Electronics' System LSI division supplied the Exynos Auto V720, produced on a 5-nanometer (nm; one-billionth of a meter) process, to BMW.

The Exynos Auto V720 will be installed in BMW's next-generation electric vehicle model, the "New iX3." The "New iX3" is the first model to apply BMW's next-generation electrification platform.

Starting with the New iX3, Samsung Electronics plans to supply Exynos Auto chips to BMW's future next-generation electric vehicle models and internal combustion engine models. In particular, the latest product based on the 5 nm process, the "Exynos Auto V920," is reportedly set to be installed in the next-generation 7 Series model.

The Exynos Auto series is an in-vehicle infotainment (IVI) processor designed by Samsung Electronics' System LSI division. It provides drivers with real-time driving information and supports high-definition multimedia playback and high-spec game operation.

Previously, in 2019 and 2021, Samsung Electronics supplied Exynos Auto chips to Audi and Volkswagen.

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