The Samsung Electronics C-Lab pavilion during CES 2025 in Las Vegas, United States, in January this year./Courtesy of Samsung Electronics

Samsung Electronics plans to run a "C-Lab exhibition hall" at CES 2026, the world's largest home appliance and IT trade show, to be held in Las Vegas in January next year, to support startups' global expansion.

Samsung Electronics said on the 29th that 15 startups discovered and nurtured through its C-Lab startup incubation program will take part in CES 2026. The startups will showcase innovative technologies and services in a range of fields, including artificial intelligence (AI), robotics, and digital health, at Eureka Park, the startup hall inside the Venetian Expo.

The participating corporations comprise eight from "C-Lab Outside," which Samsung Electronics operates to incubate external startups; two from the in-house venture program "C-Lab Inside"; one startup collaborating with the Daegu Center for Creative Economy and Innovation; and four from Samsung Financial Networks' "Samsung Financial C-Lab Outside."

In particular, this year saw a record high with seven region-based C-Lab startups from Daegu, Gwangju, and North Gyeongsang Province participating. Since 2023, Samsung Electronics has expanded C-Lab Outside to the regions to promote the activation of local startup ecosystems.

Startups nurtured through C-Lab received a total of 17 Innovation Awards, including two Best of Innovation Awards, in the "CES 2026 Innovation Awards" released by the Consumer Technology Association (CTA).

Mangoslab and Studio Lab, which won Best of Innovation, are corporations that started in C-Lab Inside and spun off, a sign that the technological competitiveness of Samsung's in-house ventures has been proven in the global market.

Since introducing C-Lab Inside in 2012, Samsung Electronics has nurtured a total of 959 in-house ventures and external startups to date, and plans to surpass 1,000 next year.

Lee Byung-chul, executive director and head of the Samsung Electronics Creativity Development Center, said, "Samsung Electronics supports CES exhibitions so that C-Lab startups can validate their innovative technologies in the global market and lay the groundwork for growth," and added, "This year, with expanded participation from regional startups such as Daegu and Gwangju, we expect the C-Lab ecosystem to show a further expanded presence."

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