Samsung Electronics said on the 28th that it will unveil its 2026 sound device lineup to mark the opening of CES 2026, the world's largest home appliance and IT exhibition.
The new products to be unveiled at "The First Look" event in Las Vegas, U.S., on the 4th (local time) include ▲ Music Studio 7·5 ▲ HW-Q990H ▲ HW-QS90H, with Samsung Electronics highlighting powerful audio technology and a refined design as key strengths.
Samsung Electronics said the two new Wi-Fi speakers in the Music Studio line were designed by Erwan Bouroullec, the world-renowned French furniture designer who created The Serif lifestyle TV, and will serve as art objects beyond simple speakers.
Music Studio 7 naturally delivers 3D sound with 3.1.1-channel spatial audio featuring front, left-right, and top speakers. Music Studio 5 offers deep bass with a compact design and AI Dynamic Bass Control.
The 2026 Q series soundbars analyze the size of living spaces and individual listening environments to deliver optimal sound. The flagship HW-Q990H applies "Sound Elevation" technology that lifts dialogue from the TV to the center of the screen.
The HW-QS90H, added to this lineup, targets consumers who value both performance and design, and is engineered as an all-in-one soundbar that does not require a separate woofer. It supports both wall-mount and tabletop installations, and the built-in gyro sensor automatically adjusts channel distribution according to installation orientation.
The new products enhance Q-Symphony, which allows the speakers built into Samsung Electronics TVs and the soundbar speakers to output sound simultaneously. As a result, the TV can be connected to up to five sound devices, and the system analyzes room layout and device placement to deliver optimized audio.
Lee Heon, vice president of the Visual Display Business at Samsung Electronics, said, "In 2026, Samsung Electronics will continue to deliver rich and expressive sound experiences in any space and everyday setting through next-generation sound devices that combine audio, design, and AI features into one."
Meanwhile, Samsung Electronics has remained No. 1 in the global soundbar market for 11 consecutive years.