Hi-Parking, a subsidiary of Humax Mobility, said on the 26th that by introducing artificial intelligence (AI), its parking brand "Tooroo Parking" manages 25 million vehicles a year across 290,000 parking spaces.
The company cited its "MHP" technology, which concentrates 25 years of on-site operating know-how into technology, as a key feature. Going beyond a simple control system, it implemented in software the real problems that arise in operating large, complex parking facilities. Designed on a cloud basis, all parking lots nationwide can receive system updates simultaneously, and AI detects anomalies in control equipment and performs automatic recovery.
The company said Tooroo Parking's technology strategy is based on the concept of "physical AI." Unlike conventional AI that was limited to data analysis, physical AI refers to an autonomous system that recognizes and judges physical space and intervenes in actual operations.
A representative example is "Ai-PAS (smart parking guidance system)," which is set to be commercialized this year. A vision AI–based 360-degree camera simultaneously recognizes up to 12 parking spaces, analyzes vehicle locations and traffic flow inside the parking lot in real time, and guides drivers to parking spots or adjusts pricing policies based on congestion and usage patterns. The company said it secured a recognition rate of over 99% while lowering installation and maintenance expense compared with ultrasonic sensors or existing video guidance methods.
Unlike robotic parking solutions that are introduced mainly in new developments, it can also be applied to existing parking lots. The company is also advancing revenue models using operating data. It analyzes entry and exit times, dwell time, and revisit patterns to calculate space utilization, and applies dynamic pricing that adjusts prices by time of day and product type. Real-time analysis of available spaces is reflected in the operation of season tickets and short-term products.