Smartwatch shipments in 2025 are expected to grow 7% from a year earlier. Market research firm Counterpoint Research said in a report released on the 26th that global smartwatch shipments, which declined for the first time last year, are expected to rebound this year.
Apple is expected to post the highest market share at 23%, followed by Huawei (18%), Xiaomi (9%), and Samsung Electronics (8%). Samsung Electronics is projected to fall 6% from a year earlier, while Huawei, Xiaomi, and Apple were found to rise 42%, 22%, and 12%, respectively.
Counterpoint Research said, "The introduction of new hardware and software features, growing preferences for mid-range and premium products, and enhanced health functions have driven changes in the global smartwatch market," and analyzed, "Huawei led the recovery, and Apple's new lineup contributed to growth."