LG Uplus said on the 23rd that it produced 792 pieces of content through activities for its in-house creator development program, "Boosters Season 4." Launched in 2023 and now in Season 4 this year, "Boosters" is a program that selects creators active on various platforms such as YouTube, Instagram and TikTok, and supports them so they can turn LG Uplus' services and brand experiences into content and grow. A hallmark of Boosters is selecting promising creators rather than famous influencers and growing together.
From March to on the 6th, a total of 258 creators took part in Boosters Season 4 and produced 792 pieces of content during the activity period. Cumulative views during the period totaled 29 million.
In particular, Season 4 activities offered: ◇ expanded exchanges between LG Uplus employees and creators ◇ content production training with AI experts ◇ on-site participation opportunities such as MWC 25 and YouTube FanFest. As a result, creators' follower counts increased by an average of 110% compared with before the activities. The creator with the largest follower growth recorded a follower growth rate of 222%. In addition, cumulative views for Boosters from Season 1 through Season 4 reached 105 million.
Earlier, on the 6th, LG Uplus held a year-end event to wrap up Boosters Season 4 and held an awards ceremony for outstanding participants.
LG Uplus plans to begin recruiting creators to participate in Boosters Season 5 in the first half of next year. Based on the know-how LG Uplus has accumulated operating Boosters, Season 5 will strengthen creators' content production capabilities and provide a variety of participation opportunities. Among participants from the last season, creators who wish to do so can also take part in Season 5 activities.
Kim Hee-jin, head of brand marketing at LG Uplus, said, "Boosters is a program that has grown together as creators interpret and convey brand experiences in their own way," adding, "We will continue to work with creators to broaden our contact points with customers and steadily expand trust-based brand experiences."