Samsung Electronics on the 23rd released a teaser video for the "The First Look 2026" event set for the 4th of next month (local time).
The theme of The First Look 2026 is "your AI companion for everyday life." Samsung Electronics, through this theme, conveys the message that it will integrate artificial intelligence (AI) technology into all products and services to become a companion that enhances and supports the AI experience in every space where customers live their daily lives.
The teaser video uses colorful lights and lines to shape the silhouette of new products to be unveiled at The First Look.
Samsung Electronics will hold a presentation at 7 p.m. Jan. 4 next year (local time) at the Wynn Las Vegas, two days before the opening of the world's largest home appliance and IT exhibition, "CES 2026," kicking off the official schedule for The First Look 2026. Various side events, including exhibitions and technology forums, are scheduled for four days.
The event will feature President and CEO Roh Tae-Moon of Samsung Electronics (head of DX), along with President Yong Seok-woo, head of the Visual Display Business, and Executive Vice President Kim Cheol-gi, head of the DA Division, who will take the stage to present customer experience innovation strategies by business division.
The Samsung Technology Forum will run for two days from Jan. 5 with four sessions on themes including AI, home appliances and design. Detailed information on The First Look 2026 will be released sequentially on the Samsung Electronics newsroom.