Zoom Communications said on the 23rd that starting in 2026, the "AI-native era," in which artificial intelligence (AI) changes the paradigm across work environments, customer experience (CX), and brand strategy, will go into full swing.
Based on a global survey and its executives' outlook, Zoom analyzed that AI is moving beyond a simple productivity tool to become the core infrastructure for organizational decision-making and collaboration. According to the survey, 90% of AI-native respondents in Korea expect corporations to provide AI tools, and 92% view AI capabilities as a core competitiveness for individuals and organizations, showing the highest level of expectations in the Asia-Pacific region.
Kim Chae-gon, head of Zoom Korea, said, "In 2026, the key task for corporations is shifting from whether to adopt AI to how to design AI pipelines, governance, and workflows," adding, "Given Korea's high expectations for AI, the AI transition that redesigns entire organizations beyond individual technology adoption will proceed quickly." He also predicted, "AI will handle repetitive tasks, and a hybrid operating model will spread in which people respond at moments that require trust and empathy."
Shezhong Huang, Zoom's chief technology officer (CTO), said from a technology perspective, "In 2026, a 'federated AI approach' that combines multiple AI models will spread, moving away from dependence on a single model," and predicted, "It will be a choice to secure accuracy, flexibility, and expense efficiency at the same time." He also expected that with agentic AI, "work about work," such as scheduling and meeting management, will be greatly reduced, and the center of work will shift from meetings to execution and outcomes.
Change is also forecast in marketing. Kim Storin, Zoom's chief marketing officer (CMO), said, "As AI democratizes content creation, the core of marketing will be choice and restraint rather than technology," adding, "Leading brands will use AI as a tool to enhance, not replace, human connection." He predicted that competition in search and brand awareness will be reorganized around trust and authority, and that performance metrics will shift from results to emphasizing the speed of learning and adaptation.
Zoom also presented the balance between personalization and privacy as a key task in 2026. As AI-based personalization expands, it analyzed that data use premised on transparency and trust will determine brand competitiveness. Zoom predicted that this change will evolve beyond automation toward expanding the "human touch."