Kakao Mobility said on the 23rd that mobility big data is being introduced into policy research by major local governments and public institutions, including the Gyeongbuk Research Institute and the Hwaseong City Research Institute, expanding its scope of use.
Recently, the Gyeongbuk Research Institute conducted a study titled "Post-APEC: Designing tourism in Gyeongbuk" and used mobility big data from Kakao Navi and Kakao T as analysis material. By analyzing the purposes of travel, preferred areas, and linked activities of visitors staying in the Gyeongbuk region, the study concluded that to achieve sustainable tourism growth even after global events like APEC, it is necessary to build a wide-area tourism network connected with other areas in the province.
In addition, in the study "Development of guidelines for installing parking zones for shared personal mobility (PM) and others in Hwaseong" released in Nov., the use data of Kakao T Bike was used as evidence for formulating transportation policy. Kakao Mobility supplied Kakao T Bike usage data within Hwaseong, segmented by time and region. The data served as evidence to analyze PM usage patterns in Hwaseong and to objectively verify the effectiveness of the city's "designated parking" policy.
In addition, Kakao Mobility's mobility big data is being integrated into policy research by various local governments and public institutions, helping policy formulation, including the Korea Research Institute for Human Settlements (KRIHS)' "Survey service on traffic congestion conditions on major arterial roads in large cities," the Jeju Tourism Organization's "Analysis of characteristics of Jeju leisure tourists," and Yangpyeong County's "Research to support balanced policy formulation on senior drivers' mobility and traffic safety."
Ahn Kyu-jin, executive vice president and head of business at Kakao Mobility, said, "Kakao Mobility has continued to explore ways for mobility big data to support various policy studies and contribute to creating a virtuous cycle in the industry," adding, "We will continue to collaborate with public institutions and academia, support data-driven policy research, and contribute to creating a safe and convenient mobility environment for the public."