SOOP said on the 22nd that it will change the name of its esports team from "DN FREECS" to "DN SOOPers" and carry out a rebranding.
This team name change is a step to consistently align brand identity after both the company name and service name were changed from AfreecaTV to SOOP. SOOP unified the team name as "SOOPers," bringing the team brand under the same system as the SOOP platform. The team's official tricode is "DNS."
DN SOOPers operates esports teams in a variety of titles, including League of Legends, Battlegrounds, FGC, FC Online, and TGC. In Tekken, player Ulsan won back-to-back titles at the EWC in 2024 and 2025, and in FC Online, player Shype finished third in the FSL. In Battlegrounds, following a PWS championship, the team captured the inaugural title at the first third-person (TPP) international tournament, "PUBG Players Masters Invitational (PPMI)," on the 21st, continuing its results across disciplines.
Through this rebranding, SOOP plans to organize teams that had been operated by discipline into a single brand structure and clarify the team identity. The "SOOPers" used in the team name reflects the idea that, like the SOOP platform where diverse users and streamers coexist, players with different personalities and strengths come together as one team.
The newly unveiled logo combines the shapes of "S" and "D" into a shield design. It symbolizes the commitment to repay fans' trust and the team's direction. Newly produced uniforms and MD will be rolled out sequentially starting with the 2026 season.
Meanwhile, along with the team name change, SOOP changed the name of its esports corporation to Soop Esports Co., Ltd. and appointed Kim Seong-han as the new CEO. Kim Seong-han, who served as Director General of DN SOOPers and oversaw the team's overall operations, is expected to lead the stable operation and growth of the team going forward.