Samsung Electronics said on the 22nd that it will hold the Samsung Tech Forum at CES 2026, the world's largest information technology (IT) and home appliance exhibition to be held in Las Vegas in January, to strengthen its industry leadership.
The Samsung Tech Forum will run from Jan. 5 to 6 (local time) at Samsung Electronics' exclusive exhibition hall set up at the Wynn Hotel. Samsung Electronics will host it as an expert panel discussion composed of four sessions on artificial intelligence (AI), home appliances, design, and more. Each session will feature discussants including in-house experts at Samsung Electronics and those from partner companies, academia, media, and analysts.
Samsung Electronics organized the forum into the following: ▲ an open ecosystem for effective AI services (Jan. 5, 9 a.m.) ▲ security and privacy in the AI era (Jan. 5, 2 p.m.) ▲ redefining the TV viewing experience through streaming services (Jan. 5, 4 p.m.) ▲ human-centered technology design (Jan. 6, 1 p.m.). Speakers include Mauro Porcini, chief design officer (president) of Samsung Electronics' DX division; Baek Sin-chul, head of the AI Platform Center group at Samsung Electronics; Serek Brodsky, senior vice president of the VD division at Samsung Electronics; and Choi Yun-ho, pro of the DA division at Samsung Electronics (HCA chair).
Samsung Electronics will also host The First Look event at CES 2026 to unveil the company's AI vision and business strategy.