NHN PAYCO said on the 22nd that it released the "2025 PAYCO year-end wrap-up report," which looks back at PAYCO users' payment records over the past year, through the PAYCO app and its official website.
The PAYCO year-end wrap-up report is content that spotlights everyday spending patterns and lifestyle changes based on users' actual payment data. NHN PAYCO has released a year-end wrap-up report every year since 2020 to review the year's spending trends with users, aiming to improve user experience and service convenience.
This year's wrap-up report highlighted users' annual spending and lifestyle patterns in an "awards" format under the concept "The moments of 10 years shaped today, PAYCO 2025 awards." The focus was on three-dimensionally showcasing meaningful moments and usage behaviors of users who have used PAYCO as an everyday payment and benefits platform.
Marking the 10th anniversary of the PAYCO service, the "10th anniversary, 10 days, giving out a total of 1 billion won" promotion was introduced in this year's wrap-up as the "PAYCO of the year award," citing the highest user participation and response this year. The "PAYCO hall of fame," which analyzed usage data from users who have used PAYCO over the past 10 years, was also unveiled. In addition, the report engagingly presented annual usage behaviors with award titles that reflect users' diverse spending habits and service use, including ▲ routine master award ▲ points landmark award ▲ thrifty hero award ▲ passion check-in award ▲ fully recharged by meals award.
A look at PAYCO's annual 2025 payment data shows clear changes in seasonal and day-of-week spending patterns. During the hot summer, visits to movie theaters such as CGV and Lotte Cinema increased. In the pro baseball season, which for the first time drew 12 million spectators, payments through Ticketlink jumped, indicating stronger demand for attending sports.
Spending patterns by day of the week also stood out. Wednesday saw the most PAYCO payments, while convenience store payments were highest on Thursday and game-related payments were highest on Saturday. Simple everyday spending was prominent on weekdays, and taste-driven spending focused on leisure and hobbies stood out on weekends, confirming differences in spending tendencies by day.
Usage of the PAYCO coupon service was also disclosed. The user who took the most advantage of coupon benefits in 2025 used a total of 780 coupons, and there was a case that saved more than 30 million won in total. "Use coupons together," which allows additional points with group members, saw strong engagement with more than 127,000 groups created over the year.
An analysis of meal voucher use by office workers showed that hamburgers were the most frequently paid-for menu item, followed by knife-cut noodles and poke/salad. Alongside quick meals, consumption of health-conscious options steadily increased, signaling shifts in office workers' dining trends.