Samsung Electronics has moved to target the Latin American heating, ventilation and air conditioning (HVAC) market.
According to the industry on the 21st, Samsung Electronics recently opened the "Samsung HVAC professional training center" in Chiclayo in northern Peru to train HVAC specialist engineers and installers. The opening of this center is part of an effort to cover capabilities beyond product supply to include installation and maintenance, and is seen as a strategy to boost competitiveness in the business-to-business (B2B) HVAC market.
The training center was established to demonstrate Samsung Electronics' latest HVAC solution products to technicians and engineers in Peru and to provide hands-on training in installation and maintenance. It plans to focus on training Samsung Electronics' latest HVAC technologies and B2B solutions, including the "DVM S2" system with artificial intelligence (AI) features, WindFree technology, and commercial products using R32 refrigerant.
In Latin America, the technical difficulty of installing and maintaining air conditioners is relatively high due to diverse climate conditions and building environments. To strengthen the expertise of service personnel in Latin America, Samsung Electronics operates 21 HVAC professional training centers across the region, including Peru, and trains about 30,000 engineers and installers each year.
It is also running localized marketing in parallel. In November, Samsung Electronics unveiled the reality show "Liga Climatiza," which selects the best air conditioner installer in Brazil, through a local podcast. Installers from 16 cities in Brazil went through preliminary and final rounds and were evaluated on installation stability, piping structure design, energy efficiency optimization skills, and customer communication capabilities.
Recently, big tech corporations such as Google and Amazon Web Services (AWS) have announced plans to build AI data centers in Latin America. As a result, the need for cooling solutions that can dissipate heat efficiently is growing, drawing attention to the HVAC business.
Samsung Electronics plans to further open HVAC professional training centers not only in Latin America this year but also in Southeast Asia, including Thailand and Vietnam, and in Europe, including Spain, to strengthen global service capabilities.
In January next year, Samsung Electronics will showcase a variety of HVAC products at CES 2026, the world's largest home appliance and IT exhibition, in Las Vegas. It also plans to unveil a new air conditioner model with AI-based features.