LG Electronics said on the 21st that it unveiled a Christmas-themed media facade on the exterior wall of LG Electronics Flagship D5 on Dosan-daero in Gangnam District, Seoul.
The 20-meter-wide, 28-meter-tall media facade features video content that evokes the feel of a Christmas tree and winter. Hours of operation during the winter season are from 4:30 p.m. to 10 p.m. daily.
Inside the building, visitors can watch Christmas videos through the large signage Digital Obelisk, which runs vertically from the first to the fifth floor.
An LG Electronics official said, "Even after the Christmas season, we will continuously operate a variety of media content tailored to the seasons and the city's atmosphere, provide new visual experiences for citizens visiting Dosan-daero, and strengthen our role as a local landmark."