SK Telecom said it will host a new exhibition, "For My Next Chapter," for about two months from the 21st through Feb. 22 next year at its flagship store T Factory Seongsu.
The "For My Next Chapter" exhibition is designed as a space where customers can reflect on 2025 through a mandal-art planner and experience eight lifestyle markets to design themselves in 2026. The mandal-art planner is a brainstorming method to achieve nine key goals and became well known after baseball star Ohtani Shohei reportedly used it in high school.
SKT curated T Factory Seongsu with a "winter market" concept that brings together experiences with various brands for the year-end and New Year season. It also organized the space into eight markets—routine, health, personal finance, academics and career, beauty, hobbies and leisure, relationships, and personal goals. A total of nine brands are participating, offering limited-edition products available only at T Factory Seongsu, special discounted items, and free goods.
Each market also features hands-on corners aligned with its lifestyle concept, such as an "artificial intelligence (AI) strengths assessment," a "hobby spinner," and "making a life planner." After exploring them all, customers can finish by experiencing the "personal goals" corner and then write a letter (MMS) to themselves three months later, detailing a goal they want to achieve in 2026 and how they intend to reach it.
Yoon Jae-ung, head of the SKT Product & Brand Division, said, "We planned this experiential exhibition for Generation Z, who value 'being better than yesterday's self,'" adding, "Through T Factory Seongsu's second exhibition, 'For My Next Chapter,' SK Telecom will support the growth of Generation Z and cheer on their new beginnings."