Shinsegae I&C said on the 18th that it signed an exclusive global publishing (distribution and supply) contract for the console package of Dreamotion's My Little Puppy, a title from the development studio under Korea's leading game company Krafton.
My Little Puppy is a new title Dreamotion released last month, a single-player adventure game centered on storytelling inspired by the idea that "when a person dies, the dog who went first comes out to meet them." Players become "Bonggu," a Welsh Corgi living in the dog heaven beyond the rainbow bridge, and embark on a journey to meet the owner who has just set out on the road to the afterlife.
Under the deal, Shinsegae I&C will handle overall planning of package products using the My Little Puppy intellectual property (IP) and distribution both online and offline. The strategy is to reconfigure the existing digital game title into a console-only physical package and collectible products that include limited-edition goods to expand players' game experience.
The console-only package for My Little Puppy is slated for release in the first half of next year. Shinsegae I&C will exclusively supply it through global online and offline channels across Asia, Europe and the United States.
Yang Yoon-ji, CEO of Shinsegae I&C, said, "This contract for the console physical package of 'My Little Puppy' is the result of recognition for Shinsegae I&C's game IP package planning capabilities and global distribution strength," adding, "We will continue to strengthen our foothold in the global console package market by expanding collaborations with various game IPs based on exclusive contracts for the production and distribution of console physical packages."