CJ OliveNetworks said on the 18th that it will support the advancement of hyper-personalized marketing for major e-commerce (electronic commerce) corporations based on global digital marketing solutions and professional consulting capabilities.
The move comes as the importance of AI-based hyper-personalized marketing has grown recently, prompting e-commerce corporations to proactively adopt digital marketing solutions.
The core of the solution introduced by CJ OliveNetworks is martech (a portmanteau of marketing and technology), which uses AI and data to analyze customers' tastes and behavior to strengthen hyper-personalized experiences.
To that end, CJ OliveNetworks provides martech solutions based on official reselling partnerships with the CRM (customer relationship management) automation solution Braze and the data analytics solution Amplitude. To this, it added the consulting capabilities of the data marketing expert organization Team Maxonomy.
Through Braze, it provides a service that integrates management of messaging channels such as email, app push, and text and automatically sends customer-tailored messages in real time. AI analyzes purchase history, visit frequency, and more to deliver personalized content through the most appropriate channel at the right time.
Using Amplitude, it precisely analyzes customer behavior data and visualizes purchase paths, preferred categories, and more.
It is also supporting a hyper-personalized shopping environment by providing martech solutions and professional consulting optimized to each corporation's environment to major domestic commerce corporations Lotte Shopping and Shinsegae International.
Nam Seung-woo, head of the AX Solutions Division at CJ OliveNetworks, said, "We will actively support our clients' effective marketing by combining proven digital marketing solutions with consulting know-how."