LG Electronics said on the 17th that at CES 2026, the world's largest IT and home appliance expo to be held in Las Vegas, U.S., from the 6th of next month (local time), it will unveil an "AI-based in-vehicle solution" that applies AI to the latest mobility technologies to turn spaces from the driver's seat to the front passenger seat and rear seats into personalized environments for each occupant.
LG Electronics will operate an experiential zone where visitors can try the solution firsthand. The zone consists of three parts: ▲ a "display solution" that applies a transparent OLED display to the windshield to extend the interface across the entire driver's seat ▲ a "vision solution" that applies vision AI to the driver and front passenger seats to provide various safety and convenience information based on where they look ▲ an "entertainment solution" that uses AI curation to provide suitable services in the rear seats, such as content, video calls, and translation.
In the display solution zone, visitors can see how AI intuitively shows needed information through a windshield with a transparent OLED. For example, when a traffic light appears, AI displays the waiting time around it and otherwise curates the most necessary information at that moment. They can also see how, in a driver's seat operating in Autonomous Driving mode, AI analyzes the surrounding environment and plays images that set an atmosphere suited to the situation.
In the vision solution zone, visitors can experience driver and front passenger seats with AI applied to in-cabin sensing technology. If AI detects that the driver's gaze has been diverted for a certain period, it automatically switches to Autonomous Driving mode. Using cameras inside and outside the vehicle, it analyzes what object an occupant is looking at, provides information about a product being advertised on a digital billboard where the occupant's gaze stops, and can proceed straight through to purchase.
In the entertainment solution zone, the company will showcase a rear-seat entertainment system with AI. Occupants can have tailored experiences depending on the situation through AI curation. AI recognizes the scenery unfolding beyond the window and shows photos with memories from that place on the window display. Occupants can also connect a video call with family to share memories together. And on the way to pick up food, AI recommends content the occupant is likely to enjoy, and during the pickup process, if a staff member uses sign language, AI interprets the meaning of the sign language and displays captions on the screen to facilitate two-way communication.
At CES 2026, LG Electronics also plans to unveil the "AI Cabin Platform," an on-device AI solution for automaker clients. The AI Cabin Platform applies a variety of open-source-based generative AI models to LG Electronics' in-vehicle infotainment system, including a vision-language model (VLM) that analyzes visual information, a large language model (LLM), and an image generation model.
Eun Seok-hyun, head of the VS Division at LG Electronics (executive vice president), said, "By adding various AI functions to mass-produced solutions such as in-cabin sensing that we are already discussing with automaker clients, we have made our future mobility vision concrete," and added, "We will turn these innovations into reality within a few years and lead the era of AI-centric vehicles."