LG Display said on the 17th that it has launched a new brand for its organic light-emitting diode (OLED) technology.
LG Display chose "Tandem" as the brand name. The aim is to highlight the strengths of its OLEDs that enhance durability and performance—such as long lifespan, high brightness, and low power consumption—through a stacked structure of elements. The company said it "embodies the meaning of emphasizing the infinite possibilities and scalability that are the essence of OLED technology," adding it "will actively communicate our OLED technology philosophy and distinctive customer value and strengthen our position as a technology-leading corporations."
Tandem refers to a stacked structure in which the three primary colors—R (red), G (green), and B (blue)—are each stacked as independent layers. In the industry, LG Display is the first to implement this OLED structure.
Along with this, the company separated large OLED technology used in TVs and monitors from small- and mid-size OLED technology used in vehicle displays, tablets, and laptops, classifying the technology brands so that each one's strengths can be shown intuitively.
The brand name for large WOLED is "Tandem WOLED." By adding "W," which denotes a white light source, to the stacked structure of R, G, and B elements, the company emphasized the unique characteristics of LG Display's OLED technology. The small- and mid-size OLED brand is "Tandem OLED," reflecting the technical feature of stacking two layers of RGB elements.
This is the first technology branding for LG Display's OLEDs in the 13 years since the business began. Names that had remained at the technical-unit level were systematically organized into "Tandem WOLED" and "Tandem OLED."
The new technology brand will also be unveiled at CES 2026, to be held in Las Vegas in January next year.
An LG Display official said, "The aim of LG Display OLED is to make communication between people and devices more natural and deeper through outstanding picture quality and flexible form factors," adding, "With the establishment of this technology brand system, we will widely promote the differentiated customer value and unrivaled competitiveness unique to LG Display OLED, and enhance brand credibility in the global market."