Riot Games said on the 16th that it signed a five-year long-term partnership with Naver and SOOP from 2026 to 2030.
Specific contract terms were not disclosed, but Riot Games said it is at the highest level ever in esports. Under this partnership, domestic live broadcasts of the LCK will be available only on Naver and SOOP for five years starting in 2026. Content such as Highlights and behind-the-scenes will continue to be available on the existing official YouTube channel, but all content will be released first on Naver and SOOP.
In addition, the three companies plan to use this partnership not only as a broadcasting rights deal but also as an opportunity to enhance fan touchpoints across online and offline and to introduce implementation plans. Also, the name of LoL Park, the official LCK arena in Jongno-gu, Seoul, will be changed to CHZZK LoL Park, and this will be reflected on services such as Naver Map.