SK Broadband said on the 16th that cumulative uses of B tv's AI media agent "adot" have surpassed 100 million. Since applying SK Telecom's Generative AI "adot" to B tv in September last year, SK Broadband has implemented natural multi-turn conversations using a large language model (LLM) and has been providing customer-tailored services.
This year, by separately placing adot at the top of the B tv home screen and revamping the user interface and experience (UI/UX), the company strengthened features that recommend personalized content by analyzing each customer's viewing environment. By analyzing customers' viewing histories, preferred genres, and real-time viewing patterns, the company proposed optimized content, more than doubling the viewing ratio of recommended content.
To enhance B tv service quality, SK Broadband is strengthening AI-based personalized experiences. Through the latest updates by set-top box model, the company identifies customers' tastes and viewing flows, intuitively proposes useful benefits and content, and, with the introduction of a new quality management system (AQUA), has also implemented a system that detects and resolves customer inconveniences in advance.
Kim Hyuk, head of SK Broadband's Media Business Division, said, "Customer satisfaction has risen significantly among those using B tv adot," adding, "We will continue to strengthen AI-based personalized services to deliver new media experiences."