Devsisters said on the 15th that it successfully wrapped up the 2025 second-half Jeju Travel Week campaign in collaboration with the Jeju Tourism Organization.
Devsisters and the Jeju Tourism Organization signed a memorandum of understanding (MOU) in June to expand and strengthen Jeju travel content, and then jointly carried out the Jeju Travel Week campaign over six months. Cookie Run served as the lead mascot promoting Jeju travel during the period, contributing to revitalizing tourism in the Jeju region.
The full-fledged campaign began by operating a Cookie Run hospitality booth inside Jeju International Airport for tourists visiting Jeju this summer. Across Jeju, the campaign showcased a GingerBrave air balloon wearing a tangerine hat, Cookie character costumes tailored to local concepts, and various Cookie Run items. It also held a Jeju-wide Cookie Run stamp tour in partnership with more than 100 attractions located in 12 representative areas, including Hallim, Aewol, Sehwa, and Seongsan.
In addition, it rolled out distinctive, hands-on local day programs such as the "Sehwa Do-Farming Trail Run," which harvests local ingredients; the "Pyoseon Mind Bong-gging," which collects trash while walking along the beach; and the "Experience Making a Sustainable Jeju," which creates upcycled crafts like coasters from old clothes and whale-tail keyrings from discarded haenyeo suits.