Samsung Electronics topped an 80% share in the domestic smartphone market for the second consecutive quarter.
According to Counterpoint Research on the 12th, as of the third quarter, Samsung's share of the domestic smartphone market was 81%. That was up 1 percentage point from the third quarter a year earlier but down 3 points from the previous quarter. Apple's share in the third quarter this year was 18%, down 1 point from a year earlier but up 2 points from the previous quarter.
Samsung maintained growth on the back of strong sales of the Galaxy Fold 7 and continued demand for mid- to low-priced models such as the Galaxy A36, released in the second quarter this year.
Apple saw higher sales than the previous generation as the iPhone 17 series gained popularity. Counterpoint Research said the gap between Apple and Samsung is likely to narrow in the fourth quarter, when sales of Apple's new iPhone models are reflected.
Counterpoint Research assessed that although Xiaomi opened official stores at Guui Station and Magoknaru Station in September this year, it remains difficult for the brand to gain a foothold in the market.