Meta said on the 10th that it hosted the "Meta Agency First Awards 2025" on the 9th.
Now in its seventh year, the "Meta Agency First Awards" was created to select and honor partner agencies that achieved notable results based on advertising solutions within Meta's platforms. In particular, this year's awards looked beyond performance-focused evaluations to spotlight partnerships that produced outstanding success stories through proactive adoption of technology and agile, flexible collaboration in a rapidly changing digital marketing environment.
The award categories consisted of four in total: ▲ Agency of the Year ▲ Product Champion, plus the newly established ▲ Game Changer ▲ Growth Driver.
In the ad tech field, MADUP won. It received high marks for strengthening technical collaboration by directly planning, testing and developing solutions using the Meta API. In the cross-border trade category, Cafe24 and ECHOMARKETING were co-winners. Cafe24 was recognized for expanding overseas entry for small and mid-sized advertisers, while ECHOMARKETING was credited with creating an innovative case by introducing a partnership advertising model based on creator analysis.
In the collaborative advertising category, four companies—CJ MEZZOMEDIA, Wisebirds, KT Nasmedia and MADUP—were jointly selected. CJ MEZZOMEDIA generated collaborative advertising results in the beauty category and published them in a report, helping spread market insights. Wisebirds, KT Nasmedia and MADUP supported growth by stably introducing and expanding collaborative advertising models with ecommerce partners such as ably, W Concept and Kurly.
In the branding solutions category, Incross won. The main reason was its annual projects using Meta's branding-focused solutions that improved brand campaign performance. In the Product Champion category, ECHOMARKETING and Time Attack were co-winners. The results reflected their improved campaign performance by actively adopting Meta's key advertising solutions. Selected for the Growth Driver category, which is based on high annual growth rates and future growth potential, were "We Only Do Marketing for Online Stores" and AMPM Global.
The top honor, Agency of the Year, went to Cafe24. Cafe24 strengthened its overall capabilities through various activities based on collaboration with Meta, including advertiser seminars, sales team training and test campaigns, and was evaluated as having translated these efforts into actual sales growth.
Kim Bo-young, head of agency partnerships at Meta Korea, said, "With the pace of AI and technological innovation faster than ever this year, it is all the more meaningful that the results achieved by Meta and partner companies working as one team with agility led to the winning entries," adding, "Meta will continue to actively support the creation of innovative success stories through close collaboration with partner companies."