SK Telecom said on the 9th that online preorders for the new kids' phone "ZEM Phone Pocket Peace" will run on T Direct Shop from that day through the 11th. The new kids' LTE smartphone will be officially released on online and offline channels on the 12th.
SK Telecom's ZEM Phone Pokémon Edition is designed based on Pokémon. The new device is built on the Samsung Electronics Galaxy A17 and will be released in light blue. The factory price is set at 349,800 won including VAT.
"ZEM Phone Pocket Peace" is the fourth series of the existing "ZEM Phone Pokémon Edition." It is a kids' phone that features the "Pocket Peace" universe, themed around a space where Pokémon and people live peacefully.
Purchasing "ZEM Phone Pocket Peace" comes with a Pocket Peace crossbody bag, a pouch keyring, a phone case, a phone strap, and a screen protector accessory. All components are KC-certified.
In particular, the new series adds benefits related to educational apps, including smartphone habit management, language learning, and elementary current affairs news. In particular, by linking a parent and child account through the ZEM app, users get safety care features such as real-time location lookup, usage time management, safety settings, and safety reports.
For learning-related apps, it comes preloaded with the "Orae English" app for elementary English education, offering a personalized one-on-one learning curriculum by level. "ZEM Phone Pocket Peace" users can use the Orae English app free for six months.
In addition, the learning app "KidsDa," which uses AI to summarize elementary current affairs news and turn it into quizzes, is also provided free for six months. Also, within the KidsDa app, users can subscribe for one year at a 40% discount to the magazines "Current Affairs Expedition" and "Gul-pic," produced by reporters from "The Dong-a Kids."
Customers who purchase through T Direct Shop and complete activation also receive additional giveaways. From Dec. 9, the start date of preorders, to the 22nd, the first 500 people who submit a purchase through T Direct Shop and complete activation by Dec. 29 will receive a T Direct Shop voucher worth 100,000 won. The T Direct Shop voucher can be used over the next 10 months when purchasing Samsung devices at T Direct Shop.
Children who purchase ZEM Phone Pocket Peace will also receive T Gift benefits such as Philips Bluetooth kids' wireless headphones, a mini retro camera, and a Hello Kitty karaoke microphone speaker set. Details on preorders can be found on T Direct Shop.
Yoon Myeong-won, head of SKT Channel & Device, said, "We aim to provide an environment where children can use smartphones more safely and enjoyably through ZEM Phone Pocket Peace."