NHN Data said on the 8th that it expanded SocialBiz's Instagram marketing features by newly launching the SocialBiz Link service.
SocialBiz is a marketing solution developed in collaboration with Meta centered on automated Instagram DMs (direct messages), designed to deliver optimal results in the era of hyper-personalized marketing.
The newly launched SocialBiz Link is a free, customer-only service that integrates content, web pages, and external channel links into one web space for sharing via a single link. By adding SocialBiz Link to an Instagram profile, followers can be offered more diverse information and content.
Unlike PC-based homepages that require web development expertise, it is characterized by a mobile UI that makes it easy and simple to reflect only the content you want to highlight at a specific time, such as promotions and events. Customers can also add external channels to SocialBiz Link, such as various SNS links or news links operated outside Instagram.
For example, in the case of a mukbang (a broadcast featuring someone eating) influencer, promotional content and ad links for recently sponsored restaurants or food products can be displayed on SocialBiz Link. A YouTube link to the full video of the mukbang content can also be posted to expand the content's reach and gain additional followers.
SocialBiz Link also offers three tabs—▲page ▲design ▲analytics—that concisely and intuitively contain the core functions needed for operation and management. In the Page tab, users can freely configure by selecting the desired blocks such as "SNS icons," "general link," "text," "image," "calendar," "video," and "block divider." The Design tab provides functions from "profile image" to "general link button color," "background color," and "theme," enabling natural expression of the brand tone customers aim for. Through the Analytics tab, users can analyze "page views," "number of sessions," and "click events" to measure marketing efficiency.
In addition, the link address can be changed once every 30 days, and no watermark from the service provider is displayed, allowing the brand image to be preserved intact—another differentiating strength compared with competing services.
Lee Jin-soo, CEO of NHN Data, said, "As Instagram profile links play an important role in brand and influencer marketing environments, we have launched the SocialBiz Link service that actively reflects the needs of SocialBiz clients," adding, "We will continue to roll out more features in SocialBiz so that it can evolve into an all-in-one marketing platform specialized for Instagram that satisfies all customers."