Genians said on the 8th that it wrapped up its "Black Hat MEA 2025" exhibition after sharing a security-solution-centered strategy aimed at expanding business in the Middle East and Africa.
Genians said it took part with an official booth at "Black Hat Middle East and Africa (MEA) 2025," held in Riyadh, Saudi Arabia, from the 2nd to the 4th, showcasing key solutions including ▲NAC ▲Genian Insights E (EDR) ▲ZTNA and introducing a security framework that covers both on-premises and cloud environments.
The event is an international security conference that brings together security corporations and experts centered on the MEA region. Based on technology and deployment experience proven in more than 180 global customer environments, Genians presented a security model applicable to public and enterprise customers in the Middle East. About 30 consultations were held during the event, and visitors from Pakistan's financial sector, Saudi SIs, and state institutions came to the booth, leading to demo requests and additional meetings.
Genians shared its past collaboration experience and project cases in the Middle East and Africa in line with the flow of the "SHINE Initiative (Korea–Middle East digital cooperation strategy)" and "Saudi Vision 2030." The company said it has accumulated diverse collaboration cases with institutions and corporations through national R&D projects and local partnerships, and has gone beyond simple delivery to present security models tailored to local digital transformation needs.
Genians plans to use this exhibition as a springboard to expand its business across the Middle East and Africa by strengthening cooperation with local and international partners, highlighting the competitiveness of NAC, Insights E, and ZTNA, identifying projects by region, and expanding touchpoints with key African countries including Kenya, Tanzania, Nigeria, and Morocco.
According to market research firm Modor Intelligence, the Middle East and Africa cybersecurity market is expected to grow from about $327 million in 2025 to $587 million in 2030, with rising demand in key industries such as finance, insurance, public, healthcare, IT and telecommunications, and energy, and the acceleration of cloud adoption cited as growth drivers.
Naseil, director of Genians' Global Business Division, said, "We have steadily expanded customer touchpoints in the Middle East and Africa based on national R&D projects and partner cooperation," adding, "We will continue to respond so that Genians' solutions can play a practical role in the local digital transformation process in line with the SHINE Initiative and Saudi Vision 2030."