LG Uplus said on the 4th that it will push to advance the AI currency app "ixi-O" by using data held by BC Card. The company said the goal is to improve the accuracy and quality of ixi-O's AI search function based on payment data held by the card company.
The two companies signed a "BC Card merchant data-linked LG Uplus ixi-O service partnership agreement" at BC Card's headquarters in Jongno-gu, Seoul, on the 3rd. The signing ceremony was attended by Choi Yun-ho, head of LG Uplus' AI Agent Promotion Group (executive director), and Oh Seong-su, head of BC Card's Data Business Division (executive director), along with key officials from both companies.
Through this agreement, LG Uplus plans to link BC Card data to the "ixi-O AI assistant," which is set to launch next year. The "ixi-O AI assistant" understands the context of conversations in real time during a call and immediately provides necessary information, featuring an AI that joins the currency to find information and share results.
Specifically, when searching for places through the ixi-O AI assistant, LG Uplus plans to provide more accurate information by using merchant data held by BC Card. For example, when an ixi-O user searches for popular restaurants near Yongsan Station, it will find restaurants with high sales based on data held by BC Card.
BC Card operates the "eat.pl (Itple)" service based on data from more than 550,000 merchants nationwide. Itple is a data service that analyzes and provides visit patterns and congestion levels of merchants based on BC Card payment history, and it will be linked to the ixi-O service to enhance the reliability of restaurant and place recommendations that customers can actually use.
Starting with the linkage of BC Card data, LG Uplus plans to continue expanding cooperation with domestic and overseas partners to advance ixi-O's core functions, such as AI search, recommendations, and number information.
Choi Yun-ho, head of LG Uplus' AI Agent Promotion Group (executive director), said, "BC Card's merchant data is a key element that, combined with AI agents, provides personalized information tailored to customer questions," adding, "Through this collaboration, we will provide highly reliable information to ixi-O customers to ease their decision-making and, by expanding consolidation with various agents in the future, continue to develop AI services that can be felt in everyday life."