Salesforce, Inc. said on the 4th that it held the "Agentforce Industry Summit" for the automotive and manufacturing industries.
Salesforce, Inc. shared strategies for a transition to agentic artificial intelligence (AI)-based operations and cases from domestic corporations at the summit. As the automotive and manufacturing industries are being reorganized into data-centric operating models across production, quality, facilities and service, it presented changes in decision-making and execution systems based on AI agents.
In the keynote, Park Se-jin, head of Salesforce, Inc. Korea, explained the transition strategy to the "Agentic Enterprise," a collaboration system between AI agents that perform tasks based on corporations' data and humans. This was followed by a presentation of innovation strategies for the automotive and manufacturing industries based on "Agentforce 360," announced at Dreamforce 2025, and global application cases.
At the "Agentforce Workshop," adoption procedures, operating standards and pilot (PoC) cases were shared. An integrated collaboration model was also presented in which AI agents automate repetitive tasks and support complex execution in production, quality and customer support.
Cases from domestic corporations followed. HD Hyundai Infracore revealed a case of applying agentic AI across the entire field service process to improve on-site response and engineer work efficiency. The DS division of Samsung Electronics announced a strategy to enhance partner collaboration and internal operations by reconfiguring its partner portal and B2B CRM with Agentforce. LG CNS shared strategies for transitioning to data-based operating systems in manufacturing and service and applying CRM and AX.
Salesforce, Inc. previously held industry summits for growth industries and the retail and consumer goods industries. At the growth industries summit, participants discussed the "indexing of work" strategy, which redefines goals, metrics and work steps based on data, and a method for transitioning to enterprise AI on a single architecture. At the retail and consumer goods summit, they presented cases of changes in the consumer purchase journey, store operations automation, promotion optimization and enhanced responses to customer inquiries, and shared a DTC (Direct to Consumer) data strategy and a Slack-based collaboration model for the global expansion of K-brands.
Park Se-jin, head of Salesforce, Inc. Korea, said, "Results combining data and AI agents are being confirmed across key industries," and added, "This summit will serve as an opportunity to accelerate the transition to an 'Agentic Enterprise.'"