LG Electronics on the 3rd released an invitation announcing LG World Premiere, a global press conference held ahead of the opening of CES 2026, the world's largest IT and home appliance show.
LG Electronics holds its LG World Premiere event every year ahead of CES, unveiling innovations and vision aligned with that year's exhibition theme in advance. Next year, it will be held under the theme "Innovation in tune with you" from 8 a.m. on Jan. 5 (local time) at the Mandalay Bay hotel in Las Vegas, United States.
LG Electronics plans to invite about 1,000 people, including media and partner representatives, to the venue and introduce the evolution of "affectionate intelligence," in which products and solutions are connected from inside the home to mobility and commercial spaces, tailored around customers and harmoniously orchestrating daily life. CEO Lyu Jae-cheol is scheduled to take the stage as the keynote speaker.
LG Electronics, reflecting its brand core value of "human-centered innovation," has redefined the direction of artificial intelligence (AI), which had mainly been discussed from a technical perspective, as "affectionate intelligence (AI, Affectionate Intelligence)," meaning AI that cares for and empathizes with customers to deliver a more differentiated experience.