Apple released a musical-themed campaign, Designed for Every Student, to mark International Day of Persons with Disabilities (IDPD), introducing Accessibility features that help anyone use devices easily regardless of disability. The campaign depicts college students with disabilities leading independent lives through Apple products.
The campaign film was directed by Kim Gehrig, who won an Emmy for Apple's 2022 short film The Greatest. Tony-winning composer Tim Minchin created the music, raising the overall quality. Students around the world with various hearing and physical disabilities participate directly to deliver the message that "remarkable applies to everyone."
Apple marks the 40th anniversary of introducing Accessibility features. In 1985, five years before the enactment of the Americans with Disabilities Act (ADA), Apple created a dedicated department and has made expanding device accessibility a core value. Since then, it has continuously introduced built-in accessibility features that support various disabilities, including vision, hearing, cognition, and speech, such as VoiceOver, Switch Control, Personal Voice, and Hearing Health. These features come standard on every Apple device and can be used immediately without separate setup.