We will defend our No. 1 position in the interchangeable-lens camera market that we have held for 22 years, with a new product lineup that can cover every consumer from camera beginners to professionals and creators who feel the limits of smartphones.
Jeong Byeong-rim, head of marketing at Canon Korea, said this at a briefing for Canon Korea's new products "EOS C50" and "EOS R6 Mark III" held at Coex in Gangnam-gu, Seoul, on the 27th. The newly unveiled EOS C50 is aimed at video creators, while the EOS R6 Mark III is made for still photography.
Canon Korea has held the No. 1 global market share in interchangeable-lens cameras for 22 consecutive years, from 2003 through the first half of 2025. An interchangeable-lens camera is one in which the camera body and lens are separate, allowing users to swap in lenses for different purposes. It is the most widely used camera model among not only professionals but also consumers who enjoy photography as a hobby.
Canon Korea said it will solidify its No. 1 position in the market based on the new products and the optical technologies installed in them. Jeong said, "With proprietary optical technologies to compete in the global market, we have built a full lineup of lenses installed in cameras," adding, "The cumulative production of camera lenses stands at 170 million units, among the highest in the world."
The EOS C50 unveiled by Canon Korea is a professional video camera with performance that video professionals can use. Unlike typical video cameras that support 4K resolution, the EOS C50 can shoot video in 7K. In addition, its horizontal and vertical aspect ratio is 3:2, allowing for a wider frame than general models that shoot in 16:9. Shooters can adjust the framing as needed, and simultaneous recording is also possible.
Canon Korea said it maximized portability with a light weight. Compared with previous models, the EOS C50 is 13 mm shorter in height, and it uses a straight-line design with fewer curves to reduce weight. The product weighs about 670 g, roughly 20 g lighter than still cameras that are typically lighter than video cameras. It was designed so that video professionals can use multiple cameras even in confined spaces
The EOS R6 Mark III targets consumers who shoot photos, from beginners to professionals. The new model is the third in Canon's EOS R6 mirrorless camera series. While incorporating many of the core functions of the higher-end EOS R5, it lowers the price to improve accessibility. The new model supports about 32.5 million pixels and features image stabilization so users can shoot steady long-exposure photos without a tripod.
It also adds many features to precisely capture fast-moving airplanes, cars, and animals. It can shoot high-speed continuous bursts of up to 12 frames per second with the mechanical shutter and up to 40 frames per second with the electronic shutter. A pre-continuous shooting function that records 20 frames immediately before the shutter button is pressed has also been newly added. The camera also supports an "applied registered person priority function," allowing registration of up to 100 people and accurately finding the intended subject even in scenes with multiple people.
Meanwhile, the newly unveiled EOS C50 goes on sale starting today, with a launch price of 5,299,000 won. The EOS R6 Mark III is scheduled for release in Dec., and the body-only price is 3,499,000 won.