LG Electronics said on the 25th that it will unveil new features for LG Channels, bolstered by a new logo and a more customer-friendly user experience (UX).
LG Channels is the FAST (free ad-supported streaming TV) service on webOS, LG Electronics' proprietary smart TV platform.
After launching in Korea in 2015, it expanded its service areas over the past 10 years to North America, Europe, and Latin America, and now offers about 4,000 channels in 33 countries worldwide.
The new LG Channels logo overlays the C and H, expressing the joyful moment when a variety of content and viewers meet through LG Channels in the form of two intersecting shapes.
A range of upgrades across the LG Channels service will also roll out. It will provide a personalized viewing experience based on customers' viewing patterns and lifestyles.
On the home screen, the feature that recommends personalized content through artificial intelligence (AI) algorithms will be strengthened, and a function will be added that allows access to desired channels.
In addition, taking into account viewing environments in each region, it will offer region-specific services tailored to global customers' cultures, languages, and viewing habits.
In the United States, it will support an upcoming feature that previews newly introduced content lists, and in Europe, considering the use of various regional languages, it will support a multi-audio feature that lets viewers enjoy content in their preferred language.
In the Arab region, it will also introduce a newly designed app interface for Arabic-speaking viewers who read from right to left.
Cho Byung-ha, head of the webOS Platform Business Center (executive vice president) at LG Electronics, said, "With a new logo that captures the unique fun of LG Channels and a service evolved to be more customer-friendly, we will transform customers' FAST viewing experience and strengthen our leadership in the global FAST market."