Korea Nintendo said on the 19th that it opened "Nintendo Pop-Up Store in Seoul" at Lotte World Mall in Jamsil, Songpa-gu, Seoul.
At the pop-up store on the first floor of Lotte World Mall, which runs through Dec. 16, a variety of Nintendo game goods sold at directly managed stores in Tokyo, Osaka, and Kyoto in Japan are on sale. On site, shoppers can find the "Nintendo Switch 2" console and dedicated software, as well as merchandise related to Nintendo's popular games such as "Super Mario," "Animal Crossing," "The Legend of Zelda," "Splatoon," and "Pikmin," all in one place.
Various areas of Lotte World Mall will host a collaborative event with a "Super Mario" concept through Jan. 11. On the fifth-floor bridge consolidation connecting Lotte World Mall and Lotte Department Store AvenueL, a large installation themed on "Super Mario Bros." has been set up, and on basement level one, a "Nintendo Switch 2" hands-on area and goods sales space have been arranged. Next to the Hi-Mart store on the third floor, an exhibition space themed on Nintendo's flagship "Super Mario Bros." series, which marks its 40th anniversary this year, has been created.
Visitors can see at a glance Mario's evolution across platforms and genres, from "Super Mario Bros." first released in 1985 to 2023's "Super Mario Bros. Wonder." On the weekend of the 22nd and 23rd of this month, a "Mario Kart World" tournament open to everyone will be held at Cine Park in Lotte Cinema World Tower. On the 22nd there will be a tournament for general users, and on the 23rd there will be a companion tournament where parents and children can team up and play together.
In addition, brands located in Lotte World Mall, such as Uniqlo and Lotteria, will roll out special products themed on the "Super Mario Bros." series.