LG Electronics will add a power management service for 12 million apartment households to its AI home platform app, ThinQ. The goal is to cement the formula that "high-efficiency appliances mean LG" by not stopping at manufacturing and supplying the industry's most energy-efficient appliances, but also offering a range of energy management solutions.
Starting on the 19th, LG Electronics will partner with the apartment living support platform Apartment-i to provide an energy monitoring service through the ThinQ app. Apartment-i is the largest apartment-related platform in Korea, serving about 12 million apartment households.
With this collaboration, apartment residents can monitor their home's total power consumption, including appliance electricity use, in the ThinQ app. In particular, they can easily compare usage with the same period a year earlier and the previous month, and conveniently check the share of electricity used by each LG appliance within total consumption.
For example, users can check in advance the share of electricity used by air conditioners in the summer and adjust usage to avoid being charged progressive rates.
Because the number of apartment households linked to Apartment-i accounts for about 85% of apartments nationwide, the number of active users who continually use the ThinQ app is expected to rise sharply through this collaboration.
Beyond this collaboration, LG Electronics has steadily expanded energy management solutions through the ThinQ app. Since May 2022, in partnership with Korea Electric Power Corporation (KEPCO), it has provided electricity usage and billing information via the ThinQ app to customers living in dwellings other than apartments (single-family homes, multi-family homes, low-rise apartment, etc.).
The Our complex consolidation service within the ThinQ app, offered since 2020, links with services from builders and home network companies to provide comprehensive energy data, not only electricity usage but also gas and water usage.
Limiting the scope to LG appliance energy monitoring rather than the entire home, the ThinQ app currently offers energy monitoring services in about 140 countries, including Korea.
LG Electronics is accelerating its energy management solutions because energy saving has become a global topic. Countries are joining forces to achieve carbon neutrality by 2050, while electricity consumption has surged due to supply chain issues from war and AI innovation, increasing volatility in international energy prices.
In September, at IFA 2025 in Berlin, Germany, LG Electronics said it would strengthen its leadership in the European market, where energy saving is a major theme, by offering top-tier high-efficiency products, unveiling products that use 70%, 40%, and 10% less energy than the European Union (EU) A rating, including an A-70% washing machine, an A-40% bottom-freezer refrigerator, and an A-10% washer-dryer.
By adding solutions that manage and save energy, the company aims to establish the formula that "high-efficiency appliances equal LG," and further strengthen the lock-in effect that keeps customers returning to LG appliances and solutions.
An LG Electronics official said, "By adding energy management services in the ThinQ app to high-efficiency, hardware-based technologies such as motors and compressors, we will provide a usage experience that continuously saves energy for customers."