LG Electronics said on the 19th that it opened a new showroom for its ultra-premium built-in appliance brand "SKS" in Chicago.
This space is the third showroom LG Electronics has set up in the United States, following Napa Valley in California on the West Coast and New Jersey on the East Coast, and now in the Midwest.
LG Electronics opened the showroom at "The Mart," which draws hundreds of thousands of visitors annually, including experts in architecture, design, and interior design, improving accessibility for business-to-business (B2B) as well as individual customers.
The showroom spans 806㎡ and was designed by world-renowned architect Piero Lissoni. The space was created in collaboration with various Italian luxury furniture and material brands.
In the product exhibition area, which includes five kitchens, visitors can experience items such as the "pro range," "built-in French door refrigerator," and "wall oven."
LG Electronics said the Chicago showroom is differentiated from others in that it aims to be a high-end, multi-purpose cultural space.
Through experiential programs such as media art exhibitions using the ultra-large, ultra-high-definition micro LED display "LG MAGNIT," cooking classes by professional chefs, and wine pairing classes, the company plans to allow customers to experience SKS built-in appliance solutions firsthand.
According to market research firm Euromonitor, the global built-in market this year is expected to reach $64.5 billion (about 93.35 trillion won).
SKS operates permanent built-in appliance galleries not only in the United States but also in Korea and Italy. It is also participating in global events such as "Design Week Mexico 2025" in Mexico and "Food & Wine Classic 2025" in Charleston, United States, expanding customer touchpoints.