President and CEO Lee Cheong of Samsung Display attended a communication event with employees on the 19th and set goals for five key focus businesses, saying, "Let's expand our business competitiveness based on a solid technology barrier." He emphasized growing the major panel businesses with a technology-centered approach, including ▲ foldables ▲ in-vehicle electronic and electrical equipment ▲ IT such as laptops and tablets ▲ monitors ▲ Extended Reality (XR) OLEDoS.
Samsung Display held "D-Talks" (short for Display Talks, an event that seeks to eliminate the "toxins" that hinder organizational development through communication and promote healthy growth) on the 2nd campus in Asan, South Chungcheong Province, on the 19th.
At the event, Lee shared this year's key management results and outlook. Regarding this year's management conditions, Lee said, "With solid demand for flagship smartphones, we responded in a timely manner to new product launches and strengthened strategic collaboration with key clients," adding, "We achieved a turnaround to profit as sales of quantum-dot organic light-emitting diode (QD-OLED) monitors expanded, and we posted strong results by winning new projects in automotive OLED as well."
On future strategies, Lee said, "Let's lead the premium market with differentiated technologies such as foldables and raise the completeness of key new products," and added, "We must innovate manufacturing competitiveness in front-end and back-end processes to build customer trust." He also voiced an ambition to raise the profitability of the OLED 8.6-generation panel production line for tablets and monitors, slated for mass production next year, to a level that competitors cannot catch up with. In line with this, the company plans to strengthen research and development (R&D) investment.
Lee emphasized technology leadership in the five key focus businesses. He said, "As explosive growth in the foldable market is expected by 2030, we will drive sales based on differentiated technology leadership," and added, "As market penetration of IT OLED accelerates, we will expand the number of customers and product lineups to increase sales volume." He also said, "We will continue to invest in OLEDoS for XR and in developing new technologies."
Lee also voiced concerns about a "competitor catch-up" and stressed the importance of execution. He said, "Amid fierce technological pursuit by competitors, we need to examine whether the completeness of our products and our manufacturing competitiveness fully meet client expectations," and added, "Let's keep in mind the three essentials of technology, customers, and execution, as well as our working culture." Since taking office, Lee has emphasized the "A.C.E" keywords, urging focus on ▲ swift and flawless execution (Action) ▲ customer value first (Customer) ▲ differentiated technology (Excellence).