Harman, the in-car electronics and audio subsidiary of Samsung Electronics, has released a party speaker equipped with artificial intelligence (AI) technology.
Harman said on the 18th that its audio brand JBL has added a new model to the PartyBox lineup. The newly released "PartyBox 520" features JBL Pro Sound and AI Sound Boost technology. This analyzes music signals in real time to optimize driver performance, delivering sound with minimal distortion.
The company said, "By optimizing audio output for dynamic bass and clear treble, we ensure music is heard perfectly even in living rooms and by pools," and added, "JBL delivers the best audio experience in any situation."
The company also applied the following to this product: ◇ a battery that supports up to 15 hours of playback on a single charge and is replaceable ◇ an Auracast feature that can connect to other JBL speakers ◇ IPX4 water resistance. It also has a telescopic handle and wide wheels to improve portability. The list price is 1.49 million won.
Grace Koh, head of Harman Asia-Pacific Consumer Audio, said, "JBL has steadily pushed the limits of sound and design to establish itself as a leader in the portable and party speaker markets," and added, "The new PartyBox series combines JBL's innovative technology with outstanding durability to deliver a cohesive audio experience that connects every moment, from small gatherings to large events."