Harman, the automotive and audio subsidiary of Samsung Electronics, said on the 13th that its in-house Ready Display (HARMAN Ready Display) product became the industry's first to obtain HDR10 Plus (HDR10+) automotive certification.
HDR10+, a video standard technology, optimizes brightness and contrast for each scene by taking into account the display performance on TVs, mobile devices, and more. It adjusts brightness according to driving conditions and lighting, making it suitable for in-vehicle use.
Harman worked with Samsung Electronics and Panasonic to establish HDR10+ automotive technical specifications so drivers can experience HDR content in vehicles. To receive certification established by the HDR10+ consortium alliance "HDR10 Plus Technologies LLC," products must pass a range of tests. Evaluations focus on whether the display maintains consistent brightness contrast and color accuracy under various in-vehicle driving situations, environmental lighting conditions, and viewing angles. It also must include HDR10 Plus "Adaptive" technology, which automatically adjusts brightness and color according to ambient lighting to ensure a consistent viewing experience. The Harman Ready Display applies Samsung's Neo QLED technology.
Silpa Deli, head of Harman Ready Display business (executive director), said, "We have long envisioned bringing the living room experience into the car," and added, "Being the world's first to obtain HDR10 Plus automotive certification realizes that ambition."