Devsisters said on the 18th that it will co-host a special exhibition titled "CookieRun: In search of the vanished national heritage" with the Korea Heritage Service at Dondeokjeon in Deoksugung, Jung-gu, Seoul, to mark National Heritage Day on Dec. 9.
The special exhibition conveys the significance of Dondeokjeon, which was the center of diplomacy 120 years ago, and aims to raise interest in and awareness of preserving national heritage. To inform the public and K-culture fans around the world of the universal value of national heritage, it will feature works that tell the story of CookieRun cookies setting out to find vanished intangible, cultural, and natural heritage. The special exhibition will run from Dec. 9 to Mar. 1 next year.
It is highly unusual for the Korea Heritage Service to collaborate with private corporations at Dondeokjeon. Devsisters, which is jointly planning and hosting the special exhibition, joined as the holder of the CookieRun intellectual property (IP) that is driving the spread of the Korean Wave, to convey the significance of an exhibition that the public and global fans can relate to. CookieRun is a global IP with more than 200 million users worldwide and is credited with opening a new horizon for K-content by securing a fan base that spans generations and genders.
This special exhibition will showcase a variety of works that convey the meaning of heritage connected to our lives. Among the works, the vulnerable categories of intangible heritage at risk of transmission will be reborn as collaborative pieces using CookieRun characters and stories, the company said.