Naver said on the 17th it will introduce a feed-based reward model to the ad incentive program for its short-form platform "Clip."
Naver had previously distributed a portion of ad revenue based on valid views for content consumed within the Clip service. But going forward, through the feed-based reward model, it will also support monetization for Clip short-form videos displayed on the home feed.
The feed-based reward model will undergo a pilot run starting in November and will be officially introduced next year.
In addition, Clip will further strengthen "information tags" so it can achieve consolidation with other Naver services such as Place, Shopping, and Blog more easily and conveniently. The "place tag," which lets users easily record their experiences of visiting a location, roughly doubled this year from last year, and the "shopping tag," which businesses or creators use to promote or introduce products, increased about 350% this year from last year.
Along with this, Clip added a verification mark indicating that a user directly used a product or service, and created a subscriptions section that makes it easy to check content from followed creators.