Kocca visits the Google Play booth with Google Play and Naver Webtoon at G-STAR 2025 held at the Busan Exhibition & Convention Center (BEXCO) in Busan and takes a commemorative photo. (From left, Nam Gyeong-bo, head of Intellectual Property (IP) Business at Naver Webtoon; Paula Wang, managing director of Asia-Pacific Partnerships at Google Play; Kim Young-ho, CEO of Funnypack; Kim Min-su, head of Planning at Movisoft; Yoo Hyun-seok, acting president of KOCCA)./Courtesy of KOCCA

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) said on the 17th that at "G-STAR 2025," held on the 14th at the Busan Exhibition & Convention Center (BEXCO) in Busan, they shared the results of the second cohort of "Global Webtoon Games," a program that supports small and medium-sized game companies in entering the market based on K-webtoon intellectual property (IP), together with Google Play and Naver Webtoon, and discussed plans to promote the third cohort.

Attending the event were KOCCA Acting President Yu Hyeon-seok, Naver Webtoon IP business head Nam Gyeong-bo, and Google Play Asia-Pacific partnerships managing director Paula Wang, among others, who discussed ▲ the direction for promoting the third cohort in 2026 ▲ strengthening the IP management system ▲ cooperation on game promotion and service, and from the third cohort they reviewed expanding support beyond mobile to the PC platform.

At the Google Play joint booth, titles supported in the second cohort and produced based on K-webtoons were unveiled for the first time. ▲ Movisoft showcased a game based on the webtoon , and ▲ Funnypack presented a game based on the webtoon . At a talk session featuring the two developers and influencer Ujeonging, among others, the development process and production behind-the-scenes were introduced.

The "Global Webtoon Games (support for games linked to webtoon IP)" program is a collaboration among KOCCA, Google Play, and Naver Webtoon to support game production using K-webtoon IP and the overseas expansion of small and medium-sized game companies. In the first cohort, three corporations participated: ▲ Billionaire Games ▲ Super Jam ▲ Growing Seeds; in the second cohort, a total of eight corporations participated, including five corporations: ▲ Movisoft ▲ Funnypack ▲ Soul Games ▲ Red Dot Games ▲ Storytaco. Of these, ▲ Red Dot Games and ▲ Storytaco have released games, while the remaining corporations are in production or nearing release. Recruitment for the third cohort will be announced early next year on KOCCA's website.

In this program, ▲ Google Play is responsible for overseas marketing and global platform promotion, ▲ Naver Webtoon provides IP and supports project management and publicity, and ▲ KOCCA handles administrative support such as discovering corporations and providing production funding, establishing a cooperative framework.

KOCCA Acting President Yu Hyeon-seok said, "Games utilizing webtoon IP are becoming a core industry driving the global spread of K-content," and added, "Through cooperation with private platforms, we will further solidify the game industry ecosystem and support webtoon IP-based games in taking another step forward in the global market."

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