The international game show G-Star 2025 was held from on the 13th to the 16th at the Busan Exhibition & Convention Center (BEXCO) in Busan, hosted by the Korea Association of Game Industry (K-GAMES) and co-organized by the G-Star Organizing Committee and the Busan IT Industry Promotion Agency, it said on the 17th.
This year's G-Star comprised a total of 3,269 booths across BTC and BTB, with expanded participation by overseas developers as a key feature. The exhibition reflected this year's theme of "story-driven content" and was operated with a focus on hands-on experiences.
In the BTC exhibition, NCSOFT unveiled five new titles, and major corporations such as Google Korea, Netmarble, WEBZEN, and KRAFTON set up demo spaces for their key titles. Gravity showcased 18 works, and Battlestate Games created a military-concept experience zone. Overseas companies included Bandai Namco Entertainment, Blizzard Entertainment, Sega/Atlus, and Warhorse Studios.
The exhibition hall operations focused on congestion management and flow control, and about 202,000 visitors were tallied over the four days. The BTB exhibition ran from on the 13th to the 15th, creating an environment for meetings by expanding the networking lounge and more. Paid buyers who visited the BTB venue totaled 2,190.
The conference program G-CON 2025 organized 16 sessions under the theme of "narrative." Creators from various regions including Japan, Europe, and North America participated, sharing their workflows and case studies. Domestic developers also presented their creative methods and experiences.
Indie Showcase 2.0: Galaxy operated 400 booths, with 80 indie developers from 20 countries participating. In the Steam Deck experience zone, works including overseas titles were unveiled, and visitors and buyers tried various works on site.
The online exhibition component "G-Star TV" offered some on-site programs online by running preview programs, the Indie Showcase online broadcast, the Indie Awards, the Cosplay Awards, and the G-Star Cup esports tournament live stream.
Cho Young-gi, Chairperson of the G-Star Organizing Committee, said, "This year's G-Star created a viewing environment by centering the exhibition on narrative and expanding hands-on elements," adding, "thanks to the participation of exhibitors and visitors, we were able to conclude the event."