LG Electronics is newly introducing the "Home Style" service on its online brand shop (LGE.COM), which proposes living products and interiors that go well with home appliances.
Home Style is a service that selects and proposes premium living brands that harmonize with LG appliances, helping customers easily and conveniently compose their spaces.
LG Electronics noted that many customers using the online brand shop show high interest in living products such as furniture and lighting during the appliance purchase process. In particular, the company prepared this service for customers who struggle because product selection is difficult or it is hard to get expert advice while decorating their spaces.
Home Style reduces the hassle of having to search separately for appliances and living products, and provides a one-stop solution that enables everything from product search to ▲ purchase ▲ consultation ▲ interior construction at once.
The service features more than 400 domestic and overseas brands of furniture, lighting, and kitchen and household goods, and over 20,000 products, including ▲ Knoll ▲ Alloso ▲ Jackson Chameleon ▲ Museum of Modern Kitchen. Among them, it exclusively presents premium brands such as ▲ Porro ▲ Rolf Benz ▲ Cane Collection, and helps understanding by providing each brand's design philosophy and product information together.
Reflecting the latest interior trends, it also proposes styling images by space—living room, kitchen, bedroom, study—considering colors and materials that match appliances. For example, when installing a Whisen air conditioner in the living room, it shows a space image that combines a sofa, rug, and lighting in the same tone. Customers can refer to this to decorate their spaces and purchase related products directly within the image.
Customers who find space styling difficult can receive one-on-one customized consulting from professional home stylists. Composed of industry professionals, the home stylists propose appliances and living products tailored to the customer's space layout and lifestyle. If remodeling is needed, they also support connecting with interior construction partner companies.
LG Electronics plans to develop Home Style into a customer-participation platform going forward. It will operate a community where users can share reviews and styling know-how to strengthen communication among customers.
Jang Jin-hyuk, executive vice president and head of Korea Online Group at LG Electronics, said, "From the moment customers choose appliances to the moment they complete their spaces, they can experience it on the online brand shop," adding, "We will gradually expand it into a platform that completes customers' lifestyles to provide a differentiated customer experience."