Naver Open Talk usage surged on the back of the "pro baseball boom."
According to Naver on the 16th, cumulative visitors to the baseball Open Talk for the "2025 KBO postseason," held from the 6th to the 31st on the previous month, totaled about 1.6 million. The number of users rose 35% from a year earlier, and the number of messages during the period increased 96% to 3.2 million.
The most popular Open Talk club account this year was Hanwha Eagles, with a cumulative roughly 2.2 million visitors. Lotte Giants (1.8 million), Kia Tigers (1.4 million), Samsung Lions (1.3 million), and LG Twins (1.2 million) followed in visitors. Hanwha Eagles advanced to the Korean Series for the first time in 19 years since 2006, but lost to the LG Twins 1-4.
Naver Sports opened a special page for the national baseball team friendlies and is offering various content, including ticket reservations. The friendlies against the Czech Republic at Gocheok Dome on the 8th-9th sold out all seats for both games within two minutes. On the advance reservation day on the 30th on the previous month, the special page saw about 870,000 visits that day. Over the two days of the games against the Czech Republic, 400,000 baseball fans visited "Baseball Cheering Talk." Naver Sports and Chiziq are exclusively broadcasting live the "K-Baseball Series" friendlies against Japan's national baseball team at Tokyo Dome over two days starting the day before.
Naver Sports plans to carry forward its community activation results achieved in pro baseball through live broadcasts of major events such as the Winter Olympics and the World Cup to be held next year.