Samsung Electronics said on the 14th that it won the overall grand prize, the communication award of the year, at the 18th Korea Communication Awards. It also won grand prizes in a total of three categories, including the Korea Social Media Awards electronics institutional sector and the Korea Digital Contents Awards collaboration contents institutional sector.
The Korea Communication Awards is a communication and marketing awards ceremony hosted by the Korea Internet Communication Association and sponsored by the Ministry of Science and ICT and the National Assembly's Trade. Industry Energy. SMEs. and Startups Committee and Public Administration and Security Committee, among others. Targeting about 400 corporations and public institutions, it evaluates social media (SNS) communication channel operations, digital content, and communication marketing effectiveness to select the awardees.
The communication award of the year won by Samsung Electronics is given to those that conduct the most outstanding digital marketing activities and actively communicate with customers. The participatory social campaign "Byeolbyeol Letter" on the Samsung Korea Instagram channel received high marks. "Byeolbyeol Letter" is a social campaign themed on customer-written reviews of all kinds of Samsung products they have personally used. About four months after its release, "Byeolbyeol Letter" surpassed 100 million cumulative views.
In addition, episode story submission content created in collaboration with YouTube creator "Hijino" and a collaboration piece titled the reason PLAVE member "Noah" uses Galaxy also drew a hot response from Millennials and Gen Z.
Jang So-yeon, head of Korea operations at Samsung Electronics (vice president), said, "The sincere stories sent by customers resonated widely and led to the meaningful result of winning the communication award of the year," and noted, "We will actively communicate with customers on social media and roll out social campaign activities in new ways."