Chabot Mobility said on the 13th that it will unveil a new distribution model based on digital auto commerce through a collaboration with Hyundai Home Shopping.
Chabot Mobility built a partnership through Hyundai Home Shopping's open innovation program "H.I.G.H (Hyundai Innovation Growth Hub)" and officially launched the Chabot brand on Hyundai Home Shopping's digital platform Hyundai Hmall. It will also launch a broadcast, "Chabot Plus+," on the 16th that provides automobile-related services.
For their first project, the two companies will present the "Chabot Plus+" broadcast. Through the broadcast, customers can use a one-stop, complete concierge service that covers everything from vehicle selection, comparison of financing terms, and insurance design to installation and after-sales care. Even for popular models with long delivery wait times, a rapid delivery service is offered that enables delivery in up to three days, and a no-screening long-term rental option has been introduced. After the broadcast, the same services can be experienced at any time through the Chabot brand section within Hmall.
Chabot Mobility also built a Retail Media Network (RMN) model that combines target marketing and content operations based on auto commerce data by leveraging Hyundai Home Shopping's digital platform infrastructure.
In this collaboration, Chabot Mobility introduced, for the first time in the home shopping industry, an artificial intelligence (AI)-based content production system. It enhanced efficiency by using AI technology to handle the production of the broadcast concept board and various on-screen materials, and, the company said, it laid the foundation for innovation in distribution content through open innovation with Hyundai Home Shopping.
Kang Byung-hee, vice president of Chabot Mobility, said, "The automobile distribution market is rapidly shifting from offline showrooms to data-centric digital platforms, and the collaboration with Hyundai Home Shopping is the starting point of Chabot Mobility's RMN-based auto commerce strategy. This broadcast is the first experiment and a stage for market validation."