InnoX Studio /Courtesy of Hyundai AutoEver

Hyundai AutoEver said on the 12th that it opened "InnoX Studio," a space to introduce its latest technologies to clients.

The studio is divided into three zones: digital exhibition, feedback, and workshop.

In the digital exhibition zone, clients can experience Hyundai AutoEver's latest mobility technologies firsthand. In the feedback zone, Hyundai AutoEver works with clients to verify the usefulness of the technologies and review their business value. In the workshop zone, Hyundai AutoEver and clients jointly define the problems clients are facing and run projects to derive new business ideas to solve them.

Operations at InnoX Studio will be handled by the DX Center, a new organization established early this year. Through customer-value innovation enabled by digital technologies, the DX Center is enhancing Hyundai AutoEver's IT service competitiveness and even leading client transformation.

Hyundai AutoEver plans to strengthen its capability to create new businesses through InnoX Studio and to advance client-specific service planning and experience-based DX consulting.

Kim Ji-hyeon, head of the Hyundai AutoEver DX Center (senior managing director), said, "InnoX Studio will become a hub of innovation that will redefine Hyundai AutoEver's future competitiveness."

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