Samsung Electronics Service said on the 11th that it was selected as the No. 1 corporations in the newly established "air conditioner after-sales service (AS)" institutional sector this year in the "2025 Korea Service Quality Index" (KS-SQI).
The Korea Service Quality Index, overseen by the Korean Standards Association, is a system that conducts surveys of customers who actually used each corporations' services and announces the No. 1 by institutional sector. The newly established air conditioner AS institutional sector was surveyed during July to September, when service demand is highest.
In the air conditioner AS quality survey, Samsung Electronics Service received the industry's top scores in key items including ▲ service expertise ▲ convenience of service use ▲ friendly customer response ▲ realization of social value. Samsung Electronics is applying artificial intelligence (AI) technology to air conditioners to prevent customer inconvenience and improve user convenience.
A Samsung Electronics Service official said, "We actively promoted a pre-inspection campaign for air conditioners using Samsung's differentiated technology, 'SmartThings AI diagnosis,'" and noted, "Customer response has been strong, with the number of customers using the AI diagnosis function this summer up 23% from the same period a year earlier."
Using Samsung Electronics SmartThings, users can receive a comprehensive diagnosis of items such as refrigerant level, motor operating status, and heat exchanger temperature, and view the results on a smartphone. By using SmartThings to set "AI saving mode," users can reduce air conditioner energy use by up to 30% with situation-specific, tailored power saving, and can also check the AI-analyzed forecast of end-of-month power consumption.
Samsung Electronics Service also offers a "home appliance remote diagnosis" (HRM) service that allows products to be inspected and problems resolved without an engineer visit. It analyzes, via AI, the status and usage history of home appliances consolidation to SmartThings, after which a counselor guides the customer through the optimal measures.
In the Korea Service Quality Index survey, Samsung Electronics Service has recorded the most No. 1 finishes ever, with 21 in the home appliance AS institutional sector. It has ranked No. 1 consecutively in computers since last year and in the mobile phone AS institutional sector since 2022.
Chief Executive Officer (Vice President) Kim Young-ho of Samsung Electronics Service said, "We thank our customers for selecting us No. 1 in the first year of introducing the air conditioner AS institutional sector in the Korea Service Quality Index," and added, "We will continue to add value and convenience to customers' daily lives by driving service innovation and enhancing our professional technical capabilities."