Adobe, the global software (SW) company known for Photoshop, unveiled Adobe Firefly Foundry on the 10th to help corporations build generative artificial intelligence (AI) models tailored to their brands.
Built on Adobe Firefly, Adobe's Generative AI tool, the Adobe Foundry models safely learn a corporation's intellectual property (IP) to produce commercially safe content that fits brand guidelines. They support a variety of content formats, including images, video, audio, vectors, and 3D.
Adobe said corporations can protect their brands with pixel-level precision and generate multimodal content ready for external use in a short time.
Hannah Elsakr, vice president of Adobe's new business for Generative AI, said, "From Generative AI models for images, video, audio, vectors, and 3D, Adobe Firefly Foundry, built on Adobe's years of innovation and expertise, helps corporations solve today's most complex content and media production challenges."
She went on to say, "Corporations can leverage Adobe's powerful AI training infrastructure, research, and expertise to define custom AI models," and added, "Because these models are delivered through Adobe solutions such as GenStudio and Creative Cloud, they help teams scale content experiences that align with brand guidelines."